Heed the Hedonist blog September 20th, 2011

Let’s face it – we ALL have a sweet tooth in some form or another. Whether it’s pastries or chocolate or ice cream – or all of the above – we human beings are biologically drawn to sugar.

Likewise, sweets seem to come in and out of vogue like the latest fashions. Early this year, I wrote a piece on pie, stating: “If doughnuts were the new cookies, and cupcakes the new doughnuts, then pie is the new cupcake.” It now looks like doughnuts are still, well … evolving.

FROST Doughnuts has sweets sophisticated enough to tackle the wedding market.

Enter FROST Doughnuts. The brainchild of three best friends from Mill Creek who wanted to make the best-tasting doughnuts possible – Daniel Sterling, Del Hernandez, and Paul Goetz – FROST Doughnuts opened their first (and currently only) location on July 10, 2009 at the Mill Creek Town Center. FROST Doughnuts is not a chain or a franchise. And with a motto of”doughnuts evolved” and doughnuts that are made fresh daily in the store and taste both gourmet and complex without being  overly sugary, FROST doughnuts is worth consideration. What’s more, they’re targeting the bridal market.

“Let’s be candid,  brides want to outdo each other,” said  co-owner and founder, Daniel Sterling. “It is their day and they want to shine from the gown they wear to the dessert they serve their guests. Doughnuts right now are hot. Guests to our show will get a glimpse at the latest offerings in doughnuts—from serving doughnut cake to using pop cakes as place card holders and much more. We are committed to helping our clients surprise and delight their guests.”

Just a few days ago, your Hedonista was provided with a media tasting of some of their flavors, which consist of some 50+ offerings that are broken down into evolved ($1.89), premium ($1.49), and classic ($.99) category styles, with some doughnuts only available on certain days. A box of a dozen classic doughnuts costs $9.99, while an evolved dozen runs for $16.99. They even offer doughnut holes – dubbed Frostinis – which sell for $1.49 for half a dozen, $2.49 for a dozen, and $4.49 for two dozen. Coffee from the Caffé Vita Coffee Roasting Company and gourmet teas are also available. Personally, my favs to-date (for I’ll be back) come from the “Evolved” category. They include: Bananas Foster Fritter (where a bananas foster meets the fritter), Island Escape (a coconut-topped ringed doughnut dabbled with just the right amount of fruit-forward pineapple frosting), and Aztec Chocolate (moist dark chocolate cake topped with cinnamon-cayenne dark chocolate and gourmet dark chocolate shavings). Oh, and there’s also their Bismarck collection: the two I’ve tried thus far are their Marcona Almond & Tart Cherry Bismarck (amaretto iced doughnuts topped with Spanish Marcona almonds and filled with almond-scented cherries) and their Peanut Butter Perfection (chocolate and peanut-topped doughnuts filled with light-yet-flavorful peanut butter creme).

Tomorrow, from 6:00 p.m. to 9:00 p.m., FROST Doughnuts will be hosting a FROST Celebration Show tomorrow, September 21, 2011. Champagne and doughnuts will be at the ready, with highlights on the wedding market as well as upcoming autumn and winter seasonal treats.

Note: In order to comply with FTC Act 16 C.F.R. 255, Heed the Hedonist would like to disclose that it does receive media “comps” and/or media discounts – but not in exchange for favorable coverage, or for withholding unfavorable coverage, of the given venue/meal/performance/product/service.